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VEREYAHair Dubai

Private Villa • Al Safa 2 • Near Jumeirah, Dubai

Grand Colorist Dubai.

Your hair color should look expensive in daylight — not only under salon lights.

  • Blonde
  • Highlights
  • Color Correction
  • Dimensional Color

Your color should be designed around your hair — not copied from a photo.

Free photo consultationWe reply daily 10 am–⁠8 pmSend us front, back and natural-daylight photos.
Alena will review your hair before you book.No photos yet? Check availability(opens WhatsApp)

Starting prices

All prices
Color
AED 500
Total blonde
AED 1,500
Highlights
AED 2,000

At VEREYA HAIR DUBAI, every color transformation begins with a personal assessment of your current hair, color history, condition, skin tone and desired result.

01Your colorist

Meet your Grand Colorist

You will know who is designing your color before you sit in the chair.

Alena, Grand Master Colorist at VEREYA HAIR DUBAI, with long golden-blonde waves, in the salon
Alena — VEREYA HAIR DUBAI

Grand Master Colorist & Hair Stylist

Alena

Years of professional experience
14
Years with international clients in Dubai
3+

Grand Master with 14 years of professional experience, including over 3 years working with international clients in Dubai.

Alena specializes in advanced color transformations, complex coloring techniques, blonding, highlights, color correction and personalized color selection. She combines precise color work with professional styling and hair treatments to achieve beautiful, healthy-looking results.

  • Color transformations
  • Complex coloring
  • Blonding
  • Highlights
  • Color correction
  • Personalized color selection

Trained at

  • Aldo Coppola Academy
  • Vidal Sassoon Academy
  • Mone Professional Academy

Industry experience

  • Fashion Week
  • Miss Russia
  • Escada fashion shows
  • Collaborations with leading stylists from London and Italy
See all results
02Prices · AED

Grand Colorist price guide

Transparent starting prices.

Final pricing depends on hair length, density, current condition, previous color history and complexity of the transformation.

Color01

  • Root ColorfromAED 500
  • One-Tone ColorfromAED 650
  • HighlightsfromAED 2,000
  • Total BlondefromAED 1,500
  • Color RemovalfromAED 2,500
  • Extension Hair / Ponytail ColoringfromAED 500

Cut & Style02

  • HairstylefromAED 400
  • Hairstyle for ExtensionsfromAED 500
  • Wedding / Event HairstylefromAED 1,000
  • Hairstyle + MaskfromAED 500
  • Fringe CutfromAED 150
  • HaircutfromAED 500
  • Dry Trim — No WashfromAED 200

Hair Restoration03

  • Oxygen Hair ReconstructionfromAED 500
  • Tokio InkaramifromAED 650

Treatments04

  • Keratin / Smoothing TreatmentfromAED 500

Exact price is confirmed after assessing your hair length, density, condition, color history and desired result.

Send us your current hair photos and inspiration photo on WhatsApp — the consultation is free.

03Results

Real hair.Real color.Real results.

Every result on this page is by Grand Master Alena, photographed at VEREYA HAIR DUBAI. Swipe to see every result.

Case 01 / 14

Every result is planned around the client’s own starting point. Yours may need a different route — we’ll tell you which after seeing your photos.

04Your concern

What do you want to change?

Choose what describes your hair. We’ll take you to the relevant work and add it to your WhatsApp message.

05Method

The VEREYA Color Diagnosis

Beautiful color begins before the first formula is mixed.

  1. 01Step

    History

    What has been done to your hair before?

    Previous bleach, box dye, toners, keratin, treatments and color history matter.

    • Bleach
    • Box dye
    • Toners
    • Keratin
    • Treatments
  2. 02Step

    Condition

    What can your hair realistically tolerate now?

    We evaluate the hair itself before deciding how far it can safely go.

    • Porosity
    • Elasticity
    • Density
    • Fragile zones
    • Previous damage
  3. 03Step

    Color Map

    Where is the color today?

    Every head of hair is mapped zone by zone before anything is applied.

    • Dark zones
    • Warm zones
    • Light zones
    • Bands
    • Uneven areas
    • Damaged sections
  4. 04Step

    Formula

    What is the right plan for you?

    A personalized plan, built for your hair rather than a reference photo.

    • Technique
    • Lightening level
    • Tone
    • Depth
    • Color combination
    • Treatment support
  5. 05Step

    Maintenance

    What happens after the appointment?

    We plan the life of your color, not just the day you leave the salon.

    • Toning
    • Root maintenance
    • Home care
    • Next appointment
    • Color evolution
06VEREYA standard

The VEREYA No-Filter Color Test

We do not judge color only under salon lighting. Before you leave, your result has to pass five tests.

  1. Test 01

    Daylight

    Does the shade still look beautiful in natural light?

  2. Test 02

    Roots

    Is the transition clean and intentional?

  3. Test 03

    Movement

    Does the color show dimension as the hair moves?

  4. Test 04

    Texture

    Does the hair still look polished and healthy after styling?

  5. Test 05

    Maintenance

    Is the result realistic for the client to maintain?

07Color correction

When “just color it” is not enough

Difficult color is a planning problem before it is a coloring problem.

  • 01

    Black / dark color to Lighter

    Artificial dark pigment lifts unevenly and can turn orange. Usually planned in stages, with color removal and care between sessions.

    Usually staged

  • 02

    Brassy blonde

    Warmth showing through faded toner or hair that was not lifted enough. Corrected with targeted lightening and a balanced toner.

    Often one session

  • 03

    Uneven bands

    Lines left by overlapping color or old regrowth. Blended section by section so the lengths read as one color.

    Depends on contrast

  • 04

    Overprocessed blonde

    Porous, fragile hair grabs toner unevenly. Condition comes first; color is adjusted only as far as the hair can tolerate.

    Condition first

  • 05

    Old highlights

    Grown-out, chunky or stripy highlights are re-placed and softened so root and lengths become one design.

    Assessed on photos

  • 06

    Patchy color

    Spots of different depth from home color or uneven application are mapped zone by zone before any formula is mixed.

    Assessed on photos

  • 07

    Incorrect toner

    Too ashy, too grey, too violet or too warm. Usually corrected by re-toning on a balanced base.

    Often one session

  • 08

    Dark roots + light ends

    A hard line between regrowth and lighter lengths is softened so the grow-out looks intentional, not overdue.

    Assessed on photos

Our honest answer

Some transformations can be achieved in one session. Others require multiple sessions to protect hair condition and achieve a cleaner result.

We tell you which one applies to your hair before you book.

08Client reviews

What clients notice first

Read what clients say about their color — directly on Google, unedited.

Read Google reviews(opens in a new tab)
09Questions

Hair color in Dubai — answered

Straight answers to what clients ask before their first color appointment.

Who is a good hair colorist in Dubai?

A good colorist asks about your color history before quoting, checks your hair’s condition, and tells you honestly whether your goal is possible in one session or needs stages. Look for real before-and-after work on hair similar to yours, clear starting prices and a plan for toning and maintenance after the appointment.

How much does hair coloring cost in Dubai?

It depends on hair length, density, technique and how much correction is needed. At VEREYA HAIR DUBAI, root color starts from AED 500, one-tone color from AED 650, total blonde from AED 1,500 and highlights from AED 2,000. The exact price is confirmed after your hair is assessed.

How much are highlights in Dubai?

At VEREYA HAIR DUBAI, highlights start from AED 2,000. The final price depends on length, density, how much of the head is lightened and whether previous color has to be corrected first.

How much does total blonde cost in Dubai?

Total blonde at VEREYA HAIR DUBAI starts from AED 1,500. Dark or previously colored hair may first need color removal (from AED 2,500) or more than one session, which is confirmed after assessment.

Can dark hair become blonde in one session?

Sometimes, but not always. Healthy, uncolored dark hair can often be lifted several levels in one appointment. Hair with box dye, henna, dark artificial color or previous damage usually needs a staged plan, because forcing it in one sitting risks breakage and uneven warmth.

What is color correction?

Color correction fixes an unwanted result: bands, patchy or uneven color, brassiness, color that went too dark, or old highlights that no longer blend. It can combine color removal, selective lightening, toning and treatment, and may take more than one session.

Why does blonde turn yellow?

Lightening exposes the hair’s natural warm pigment. Toner neutralizes that warmth, but it fades with washing, heat, sun, chlorine and hard water, so the underlying yellow shows again. Regular toning, the right toning care at home and heat protection keep blonde cleaner for longer.

What is the difference between highlights and balayage?

Highlights are placed in foils in a precise pattern, usually close to the root, for even brightness. Balayage is hand-painted onto the surface of the hair for a softer, lived-in grow-out. Many results combine both techniques.

How often should blonde be toned?

Typically every 6–8 weeks, depending on how quickly the toner fades with washing, sun and water quality. Toning between lightening appointments keeps the shade clean without lightening the hair again.

Can damaged blonde hair be recolored?

Often yes, but the approach changes. Elasticity and porosity are checked first; fragile hair may need a reconstruction treatment, gentler toning or deposit-only color instead of more lightening. A strand test is sometimes the safest way to decide.

How should I prepare for a hair color consultation?

The photo consultation is free. Take three photos — front, back and in natural daylight — plus a photo of the result you want. Note everything done to your hair in the last two to three years, including box dye, henna, keratin and lightening. Come with your hair as it normally is, without heavy styling products.

Is VEREYA near Jumeirah?

Yes. VEREYA HAIR DUBAI is a private villa salon at 123 Al Manara St, Al Safa 2, Dubai, a residential area near Jumeirah. It is not inside Jumeirah itself. Open daily 10 am–⁠8 pm, with free parking at the villa; entrance details are shared on WhatsApp when you book.

10Location

Private color experience in Dubai

VEREYA HAIR DUBAI

123 Al Manara St

Al Safa 2

Near Jumeirah

Dubai, UAE

Entrance details are shared on WhatsApp when your appointment is confirmed.

Setting
Private villa salon
WhatsApp
+971 56 564 6969We reply daily 10 am–⁠8 pm
Hours
Daily 10 am–⁠8 pm
Parking
Free, at the villa
Open in Google Maps (opens in a new tab)

Al Safa 2 · Near Jumeirah

11Consultation

Your color starts with 3 photos.

Send these photos before booking so Alena can better understand your current hair and the transformation you want. The consultation is free.

  1. Photo 1

    Front

    Face the camera, hair down, no filter.

  2. Photo 2

    Back

    Full length from behind, hair brushed out.

  3. Photo 3

    Natural daylight

    Near a window. No flash, no beauty mode.

  4. Optional photo 4

    Your desired result

    An inspiration photo of the color you love.

Opens WhatsApp with a ready message — just attach your photos.